About
Lee Black.
Lee Black built a multi-platform commerce business on live selling — millions in tracked GMV, hundreds of high-volume livestream sessions, and creative strong enough that brands run it as paid media.
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The founder
From the live stage to the parent company.
Lee sells products live — e-bikes, tools, outdoor gear — to audiences in the thousands, every single day. What started as livestream selling became a discipline: attention engineered into measurable commerce, verified line by line in order exports.
LTB Performance Group is the company built on top of that discipline. Buckeez — Lee's established creator and commerce brand — is the proof engine: the source of the numbers on this site. LTB is where livestream commerce, performance content, brand partnerships, and future creator brands and commerce properties all live under one roof.
The operating principle never changed: content that moves product.
At a glance
The company
Buckeez is the proof engine.
LTB is the company.
Buckeez
Lee's established creator and commerce brand — where the selling happens, and the source of the numbers on this site. Livestreams, performance content, and product partnerships.
LTB Performance Group
The parent company: livestream commerce, performance content, brand partnerships, and future creator brands and commerce properties — all under one roof.
Work with Lee.
Custom partnership proposals based on campaign scope and objectives.